Grow through her circle
Circle Souq shows your business to women by how many of their friends ordered from you. Orders still arrive on your WhatsApp, the way they do today.
Free during the beta Orders on your WhatsApp Home licences welcome
Word of mouth, made visible
Trusted by her friends
Buyers see how many women in their circle ordered from you. It's the recommendation that already sells for you, now in one place.
Nothing new to learn
Every order opens a WhatsApp chat with you, with the item, the gift-wrap request and the delivery address already written.
Demand with a date
Buyers plan weddings, baby visits and Eids in Nizam and add your products to those occasions weeks ahead.
From application to first order
- 1
Apply
Tell us about your business, your licence and what you sell. It takes about three minutes.
- 2
We review
We check your licence details and your products, then message you on WhatsApp.
- 3
Go live in the beta
Your listing appears in Circle Souq when the beta opens, free of charge.
Who can apply
- Emirati women who run their own business
- A home-business licence (such as Mobdea or Tajer Abu Dhabi), a trade licence or a freelance permit
- Products for occasions: oud and bukhoor, abayas, gifts and sweets, gold, beauty at home, Ramadan hampers
- You already take orders on WhatsApp or Instagram
Apply to Circle Souq
We're welcoming the first sellers now. Applying is free.
We use these details only to review your application and contact you about it. See our privacy policy.
Seller questions
Does it cost anything?
No. Listing is free during the beta. If we introduce seller fees later, we'll tell you in advance and you can leave at any time.
Do I need a licence?
Yes, to go live. You can apply while your licence is being issued and we'll hold your place.
How do customers pay?
The way they do today. Orders and payment happen between you and your customer on WhatsApp. Nizam takes nothing from your sales during the beta.
Can I promote my listing with influencers?
Yes. Anyone advertising for you in the UAE needs a UAE Media Council advertiser permit, and we only feature creators who have one.